So, tell us about your empire.
Why did you start ZayZay at this point in your career? You already had a super successful design firm going!
I have run Line of Sight for 30 years and have enjoyed every second of it. But I have been working primarily in the corporate realm all this time, which is consistent with revenue but a bit of a straight jacket in terms of creativity. Well, not always, though it is true that corporate graphic design is not generally very spontaneous or fun. What I longed for (and suppose what I got in small doses when I taught at Ryerson and OCAD) was an injection of spontaneity and joy from the creative aspects of design. I wanted to blend my business knowledge with something that would go back to my initial attraction to art college in the beginning: textiles. I spent several years thinking about how to leverage my experience and find an avenue to apply my creativity legitimately.
Eventually it came to me to create and design duvet covers – a duvet cover is essentially an 8-foot canvas for your bed! There is a lot of room for creativity there. From a business standpoint, I thought this would garner more revenue in a way that was very different from the billable hour model of graphic design.
What have you learned on this new path from graphic design to textiles and retail?
Why did you start your own business in the first place and what do you like about it?
When you say you are your own boss it means you don’t have to ask permission
What advice do you have to other entrepreneurial women?
When people tell me I can’t, that propels me.