“Especially Hair – Moisture Foundation” Product Review

We received the opportunity to share our opinion on Especially Hair, Moisture Foundation – Deep Treatment Masque, available online here. The company provided each of us with the product and we have tried the masque repeatedly on our tresses over the past couple of months. Read more about our thoughts below!


Overall Product Grade: A-

To provide some background, I have type 4 curly kinky hair. My hair is fairly thick and quite resilient. However I will admit that over the past few months I have neglected to deep condition it the way I should and could sense it was a little drier than usual. As you can imagine, I was quite excited to try this masque in my hair.

Especially Hair – Moisture Foundation is a gel like, thick consistency. I enjoy the scent – it is fresh, warm, with hints of natural oils and coconut. I tried using the masque as both a deep conditioner and a leave in conditioner, and overall was very happy with the way my hair absorbed it.

On one instance, I left the product in my hair overnight as a deep conditioner. I then used it as a leave in conditioner. The slippery gel like consistency eases the detangling process. My hair felt moisturized and soft when I separated the twists in my hair.

I also tried the product as a deep conditioner alongside a different leave in product. My hair felt soft and moisturized after washing. Again I was happy with the final result, and found the product could also be paired well with products from other lines. This could be a good way to maximize your use of the product, considering it retails at $32 a jar.

Overall, I am really pleased with this product and would recommend it!



Overall Product Grade: A

My curls land between a Type 3B and 3C. I have tight ringlets that get dry and frizzy pretty easily, but my hair is also quite fine – a unique combination that can be tricky to find good products for. Like Michela, I was excited to receive the Especially Hair – Moisture Foundation as I had been looking for a deep treatment product for some time.

The product was more slippery and gel-like than I expected for a masque/deep treatment, but it was thicker than most leave-in’s I have tried. The smell was very organic and quite pleasant. In fact, I received more than a few compliments on how nice my hair smelled after using it!

I used Especially Hair – Moisture Foundation regularly for about one month. The first few times I tried it, I used the product as a leave-in conditioner. While my curls looked good, this leave-in method left my hair really heavy and the product residue was too much. So I switched to using it as a deep treatment that I rinsed out. After a couple more tries, I realized the best application of the product for my Type 3B-C curls was to use it as a deep treatment for about 3-5 minutes and half rinse it out. I do this every other time I wash my hair (in between I use a different leave-in conditioner that is a bit lighter). I really loved the way my curls looked and felt after using this product. It restored the moisture I needed and my curls were shiny and frizz-free.

In short, I would definitely use Especially Hair – Moisture Foundation again – in fact, I am placing my next order very soon! I have also recommended it to my mother and sisters, whose hair ranges from 3A to 3C.


Overall Product Grade: A-


I have a 3B curl. When I tried the Especially Hair – Moisture Foundation I initially used it as a styling product. Right after the shower i flipped my hair over and combed the product through my hair with my fingers. With scrunched the excess product into the tips of my wet hair and dried with a diffuser. I would use the product again.

Pros: I love the smell – it lasts all day and I get compliments on the way my hair looks – styled, minimal frizz (I never have no frizz – let’s be real), shiny and soft.

Cons: It’s pricey (approx. $40) but I found it lasts long even with regular use – also the second day my hair felt slightly weighed down and as I used the product over a few days I found it better to alternate between using it as a conditioner and as a styling product


Overall Product Grade: A-

My curl is a 3A/3B blend – as seen in this pic:


I used Especially Hair – Moisture Foundation for a month and a half primarily as a deep conditioner.

The smell is intoxicating – a light blend of vanilla, coconut, and cocoa butter scents. Every time I wore Especially Hair, I received compliments on the smell.

The texture is very rich. Prep the ‘that’s what she said jokes’ because there’s no better way to describe it than: thick and creamy. The consistency is a cross between a cream and a pommade. You can feel all the oils in the product.

As Becca noted, I also thought it was a bit heavy at first. When I used more than a quarter-sized amount as a deep conditioner, it weighed down my curls. I halved the amount and I immediately noticed a difference. No residue and my curls were soft, shiny and moisturized. The masque has a luxurious feel, so I found myself looking forward to Sunday applications.

To tame the ‘fly-aways’ on my scalp, I used a tiny amount of Especially Hair and it was just as effective as my usual coconut oil styling remedy.

If your curls need some TLC, this is absolutely the product for you! Start with small amounts and then increase if you don’t see results.

Why I Cut My Hair


“Your hair is your beauty.”



She asked, fingers in my curls.

“Why would you cut it?”

It had been a decade. Ten years.

“Your hair is your beauty,” my gramma said, seeing my long curls for the first time.

For ten years, I wore my hair well past my shoulders. I dragged many a comb through it, grunting at the knotted sections, and mouthing “fuck,” at the familiar sound of plastic snapping.

For ten years, I stacked the compliments (long hair oooh, long hair aaah) atop one another, proof that any beauty I possessed was root-deep.

For ten years, I gawked at women with short hair—friends, lovers, family, strangers. The perfectly shaped mini ringlets, glazed with oil, burnt gold, or holding true to their rooted colour, spinning forth from the scalp like a preened locus.

Yes, it was more than just hair.

Being biracial with the palest of skin, my big hair was an ode to my mother’s blackness. Being bisexual, my long hair was a wall thick and dense, built to keep out crazed homophobes.

Then, I had an excuse.

A short film.

A spoken word short film.

The short film goes something like this… there are 3 women carrying a legacy of suffering: a housewife, a jazz singer, and a narrator. This woman—in her various forms—loses it. She can’t stand the generational pain latched to her skin like a leech.

The Artist is crippled by the marriage between $$ and Art. The Housewife in her genes, the one that really wanted to run the world (and could have) is bitter as hell. The Narrator has jeweled eyes and she wears her purpose around her neck, in a fearless gold loop.

The purpose is a demand for change, for the kind of Art that lives to inspire not enrich, for the kind of world that beckons the ghouls of slavery to obliterate the hatred that remains.

As these interweaving stories are told in rhyming lines, under an entrancing piano loop, I cut my hair off as a symbol, a gesture, a ridding of displaced ancestral meaning—in favor of the narrator’s meaning, her owned truths.

…her owned truths

That’s what happens in the short film. That’s why I cut my hair, or so I said.

But what happened to me? Why did I do it really?

I was bare. Cold neck. A chrysalis of insides. My whole face felt different, looked different. And, I wanted shorter still. I wanted the pixie cut, shaved neat and clean, and close to my head.

And, I knew something new.

Something I couldn’t have known, when pulling my head back from brush smacks for  fidgeting, while my mum wrangled my hair into tidy braids and smooth buns.

Nothing I could see in the mirror would ever be my beauty. 

I knew then, staring at my steady lips and dark eyes that nothing had changed. That my hair was never my beauty. Nothing I could see in the mirror would ever be my beauty.

I was never my hair.

With a bob of swirls coated in coconut oil and a freckled frown, I looked closer still, at the weariness in my eyes, at the wobble in my smile.

I was never my hair.

So why did I feel like I’d lost a finger, a limb, some whole and attached piece of me?

I had lost something, you see. I’d lost a decade of hiding. A decade of questioning. A decade of linking cultural heritage to something transient, impermanent, fallible.

A flash of scissors and the tufts of hair left behind had brought back a lifetime.

I relived the pixie cut my mother gave me as punishment. I relived the dragging of an iron over my hair to flatten my coarse, unresponsive mane. I relived the ooohs and aaahs and the ‘Is that your real hair?’ and ‘Can I touch it?’ I relived the bonding – oh, the bonding, with too many women to count (especially the If She Dreams team), over products that worked and didn’t, over the dreaded humidity, how to bottle the ocean air and how to quench my ever-thirsty curls.

The memories livened my face. My fingers felt the new short ends, just below my ear, and I knew it was only a matter of time before I’d go shorter yet.

“Why? Why would you cut it?”

“Why not?” I thought to myself.